The retractable poster stand is undeniably one of the most popular types of poster stand for trade shows and other events. The best thing about a retractable poster stand is that it is lightweight, making it easy to handle. Not only that, but a retractable poster stand is also durable, making it possible to be used for the long term.
However, since there are several different types of retractable posters stand, it can get quite tricky to choose one that is best for your purposes. Don’t worry, here are some tips on how you can choose the right type of poster stand for your marketing campaign.
1. Consider Usage Length
You can either get a poster stand that is more suitable for one-time use, or you can choose to get one that is durable enough to be reused again and again over time for a long time.
What you have to underline is the return on investment. If you simply use it for one time uses, then it is better to choose a cheaper alternative. However, if you are planning to use it for a long time, then it’s good to invest in high quality and durable poster stand.
2. The Setting
Think about the venue where you will be using your poster stand at. Is the event a trade show? A booth? A college event or festival? Make sure you know the scale of the event and venue so that you can pick the right size of the poster or banner for your poster stand. If you are going to a business convention, it is better to use a poster stand sized 36 inches by 92 inches. If you are going for a smaller event, then try to get a compact poster stand so that your poster stand won’t take too much space. Also, definitely consider whether the event is outdoors or indoors because some types of poster stand are only compatible for indoor uses only instead of outdoors.
3. Poster or Banner Material
There are several options that you can choose when it comes to the material of the poster or banner that is to be used with the poster stand. The decision depends on the branding and the campaign’s nature as well as a hint of personal preference as well.
If you are trying to get a poster stand and graphic that looks vibrant, then consider the polyester fabric and find a manufacturer. But if you want a laminated feel, then try to ask your poster stand manufacturer to use bond paper. The bond paper will make your graphic look more glossy, but you can also choose it to be matte.
The popular poster or banner material that is often chosen by people these days is the stay-flat vinyl. This material doesn’t curl at the edges and makes the graphic look vibrant.
A simple tip for more effective marketing with a retractable poster stand is to consider whether the poster stand can be viewed from both sides in the event. If yes, then you should try out a double-sided retractable poster stand instead of single-sided only.